Form & Style: Structured. Structure of form and style. Style is important.
Convention: Ingredients to form structure.
Signification: Series of signs. Everything carries a meaning. Signifier - recognised signs. Assume that all signs are agreed upon. Signs open to interpretation.
Representation: How people/themes/images want to be seen. Seen in certain ways. Difference between reality and created reality.
Audiences: Mass media - need audience. More particular audiences. Target audience. What comes first - media create audience or audience create media?
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